Internet marketing is the most affordable way of marketing that allows you to personalize your campaign, approach new clients and keep in touch with your existing customers.
Advantages of Internet marketing:
• Global reach – approach clients all over the world.
• Personalisation – know your customers and give them targeted offers.
• Lower cost – save on printing, mailing and advertising expenses.
• 24-hour marketing- approach clients 24/7.
Internet marketing tools:
1. SEARCH ENGINE OPTIMIZATION.
Search Engine Optimization makes your website visible on the Internet and turns your visitors into paying customers. If your website is not search engine optimized, you virtually do not exist on the Internet.
Learn more about SEO.
2. PAY PER CLICK ADVERTISING (PPC)
is a paid way of placing your website to top search results. When a person performs a search using specific keywords, ads for relevant words are shown as "sponsored links" on the right side of the screen or above the main search results. You choose the sites your ad will be displayed on, and pay a fee every time someone clicks on your link.
Learn more about Paid Advertising.
3. SOCIAL MEDIA MARKETING
Twitter, Facebook, LinkedIn are all tools that can help you market you advertise your business on the Internet, build valuable contacts and establish yourself as a professional in your field for FREE.
Learn how to make sense of social media.
4. E-MAIL CAMPAIGN
is a great way of informing your customers about your offers and is more cost effective than telephone marketing. E-marketing lets you create interactive campaigns using music, graphics and videos. You can also use e-mail campaigns to send holiday cards. AD Webdesign will create a custom graphic design of your e-mail marketing campaign.
5. E-NEWSLETTER
is a way of staying in touch with your customers and providing them with valuable information. You offer customized content and give your clients option to subscribe and unsubscribe to your e- newsletter. AD Webdesign will create your e-newsletter template that you can easily change and distribute to your subscribers.
