AD Webdesign

Graphic Standards Manual (GSM) is a PDF document showing acceptable color & layout options for various media. It includes both specifictions and visual examples.
A GSM sets standards for all media developed, either for a single location or numerous offices. It makes sure your logo and brand is always displayed correctly in any media or communication tool. Graphic Standards Manual includes spacing, styles, colors, fonts, margins, images and much more. Our unique GSM also includes selected color schemes for marketing, advertising, web standards and key communication tools.

Logo Styles and formats for:
*     CMYK
*     PMS
*     Black & White
*     Embroidered & Sign Logos
*     RGB Values, Web Color Matching
*     Unacceptable Logo Use

It also includes print and layout guidelines for:
Corporate Color Palette – Make sure all your media uses a color theme that is approved and consistent. Our unique blending system picks main and complementary colors to assure a professional image.
*  CMYK
*  PMS
*  Black & White
*  Embroidered & Sign Logos
*  RGB Values, Web Color Matching
*  Unacceptable Logo Use

Corporate Color Palette – Make sure all your media uses a color theme that is approved and consistent. Our system picks main and complementary colors to assure a professional and compelling image.

Approved Corporate Images – Here we choose and manage your image used for web and print promotion, including your web site.

Business Cards - margins, fonts, and guides in final format

Tag Lines - Font & size, where to use    

Letterhead(s) - first and second page margins, fonts, print, guides in final print format, and one electric format

Web Site - Fonts, Spacing for headers, sub headers and main body content

Label - margins, fonts, guides in 2 formats

Insert/Product - margins, fonts and guides in final format

Large and Small Envelopes - margins, fonts and guides in final format

Fax - margins, fonts and guides in final format

Optional Collateral Piece - one page, choose from Cover Letters, Response Cards, or other collateral needs